What is e-commerce consulting and why is it important? In modern business, e-commerce consulting is in high demand. And it’s pretty obvious why this is the case. E-commerce consulting involves analysing a store, assessing its position within a specific industry, and creating an e-commerce strategy to promote it. E-commerce consulting is usually carried out by e-commerce consultants.
E-commerce consultants know what the problems are and how to fix them. They have a comprehensive approach to determining what changes you need to make to your online store. An e-commerce consultant will suggest improvements that will improve your conversion rate, whether you have a Daalder store or one built on another platform.
Besides that, e-commerce consultants are responsible for monitoring the company’s progress toward its objectives and changing the strategy as required. An e-commerce business consultant should have a thorough understanding of search engine optimisation, blogging, social media marketing, online branding, and the different marketing strategies to promote a product.
In essence, while having a custom-designed e-commerce store that incorporates tools and resources to help grow your e-commerce business is good, it’s worth it to have a consultant to bring their expertise and experience to facilitate and boost sales. This is why consultancy and support are a core part of what we do here at Daalder.
10 Ways E-commerce Consulting can Help your Business
1. Choose the Right E-commerce CMS
There are several e-commerce CMS platforms and you have to choose one that best suits your business. An e-commerce consultant can help you see why opting for an e-commerce platform that provides ample support proves a better option – especially if you want a scalable, customisable platform.
At Daalder, we offer top-notch custom e-commerce business services for anyone looking to start an e-commerce business.
Our service is completely user-friendly and packed with functionality that you can customize to create the ultimate experience for your customers. It’s straightforward to use, but it helps to have an e-commerce consultant determine what features work best for your brand.
We are available to help you every step of the way.
2. Determine which Products are Profitable
An e-commerce consultant will assess the current product range and recommend any changes that need to be made. They may also assist you in creating an entirely new product that will support your online business and grow its audience. They can also help you set competitive pricing for all of your goods.
Why is this crucial?
According to research, 90 per cent of e-commerce startups fail within 120 days. Those who survive that time frame are likely to fail in the second, third, or fourth year after opening the store. Most times, this failure stems from focusing on the wrong product.
No matter how excellent your e-commerce platform is in terms of design and functionality, having the right products that customers are willing to buy is crucial for success.
3. Increase Conversion Rates
Shopping cart abandonment rates are relatively high in the e-commerce industry. The figures may be overwhelming for some companies, and that’s money lost from leads that never converted.
If your conversion rates aren’t hitting your expectations, e-commerce consulting might be necessary. The consultant will examine your online store and conduct tests to determine the best way to boost conversion rates.
It’s possible that the problem is on the back end or that you’re missing something on the customer side. Regardless, a consultant will pinpoint the problem and provide practical solutions to get your e-commerce business back on track.
You want to ensure that your customers have the best experience when shopping in your store. This will boost conversion rates.
4. Unbiased Advice
If you show a friend or family member your online shopping store, you can expect their opinion to be skewed. Moreover, they are unlikely to have the same level of expertise or knowledge of the online shopping landscape as a consultant would.
Show a marketing professional your website, and they’ll conduct a comprehensive analysis and provide you with unbiased opinions about what you’re doing right and wrong. You may be shocked to learn about some of the minor website tweaks that can result in a sales boom. For example, they may suggest that you concentrate on viable multi-vendor marketplaces.
5. Focus on the Right Audiences
If you’re promoting your business online but aren’t reaching the right people, you’re wasting your money. If you’re a website design company, for example, your target market should be other companies or individuals that want to build a website.
Businesses often struggle due to their inability to recognise and reach out to their most lucrative but limited target audiences. You will be able to concentrate all of your available resources on selling to the right target audience with the help of an e-commerce business consultant.
6. Create and Manage Marketing Campaigns
E-commerce consultancy services and marketing experts may also help you launch and even run advertisements, whether for a search engine or a social media site.
Once the ads are active, the consultant will track their progress and make any required changes to the advert or social media strategy as part of a more extensive marketing campaign.
A consultant can assist in designing sales funnels and follow-ups, which is another field where they can be instrumental.
7. Build Trust with Customers – Optimists and Pessimists
You will often come across two types of people as you promote your e-commerce business: optimists and pessimists. It’s easy to persuade optimists, but it’s far more challenging to keep them. Pessimists, on the other hand, are more difficult to persuade but much easier to keep.
A great e-commerce consultant knows how to build confidence with sceptical or pessimistic customers. They will take advantage of your customers’ natural scepticism to boost sales and revenue by employing strategies like promises, warranties, guarantees, return policies, etc.
For the optimists, they’ll show you how to leverage this trust for revenue by increasing profits, upsells, and average order values.
8. Spot and Take Opportunities
There’s a reason why e-commerce consultants are so good at what they do. They have the experience to discover and seize opportunities that others may overlook. As a result, they effectively think outside the box, allowing your business to make all of the right moves at the right time.
They will bring new and fresh ideas to your industry that you have never considered before, and they will be able to recognise areas of development that could propel your brand forward. This will help to reduce poor sales and improve your earnings.
Talking about new opportunities, with Daalder, it is effortless to add new integrations and functionality to your e-commerce website. So as you opt to work with a forward-thinking and out-of-the-box thinker, we are always ready to help bring their ideas to life seamlessly.
9. They Develop a Roadmap for You to Follow
You may still be unsure which marketing strategies are most effective for your business and which you should avoid. This is another way an e-commerce consultant can help. They can develop a customised roadmap that is tailored to your specific requirements. A roadmap will help you track and quantify your goals, enabling you to monitor long and short-term business growth.
They can also help you to choose marketing channels and leverage them. Today, there are loads and loads of places to promote products, but you can’t possibly be on all of them. The idea is to choose a select few and make the most of them.
10. Negotiate With Suppliers
The supply chain is a critical aspect of the e-commerce business. If you don’t get it right here, it may affect your overall business operations and output. So, it’s a step in the right direction to get it right with suppliers.
Depending on your needs, a consultant will assist you in negotiating with vendors to obtain better prices, new products, or a more streamlined delivery schedule. Often, issues with suppliers are from where they source their products, and your consultant can help with them, too.
How to Choose an E-commerce Consultant
Your e-commerce consultant should be a retail or e-commerce professional with deep expertise. Consider what you plan to achieve as well as the consultant’s knowledge and experience.
Will you be working with one person or a team of professionals? You should also see demonstrated experience and competence that have resulted in positive results for previous clients. You want the consulting team to be able to provide you with the same performance.
E-commerce Consulting Checklist
What qualities should you seek in a consultant?
Here is a list of characteristics to look for in a consultant for your business:
- A positive reputation
- There are no legal ambiguities
- Significant e-commerce experience
- Ability to set clear objectives
- Prioritise consumers first, then search engines.
- Consistent Return on Investment
- Extensive e-commerce expertise
Final Thoughts
As the digital marketing domain continues to evolve, working with an e-commerce consultant is crucial for online business owners. Your business will be left behind if it does not adjust quickly enough. An e-commerce consultant will recognise the holes in your business model and assist you in making the best use of the tools at your disposal, allowing you to take your e-commerce store to new heights.
