We had a blast at SaaStr Europe here are some of our key takeaways.
1. Price strategy for your SaaS company
The Van Westendorp method was new for us and came to our attention through a group chat about pricing strategies. Basically it comes down to asking your current customers four questions to determine the optimal price for your product.
- At what price would you consider the product to be so expensive that you would not consider buying it? (Too expensive)
- At what price would you consider the product to be priced so low that you would feel the quality couldn’t be very good? (Too cheap)
- At what price would you consider the product starting to get expensive, so that it is not out of the question, but you would have to give some thought to buying it? (Expensive/High Side)
- At what price would you consider the product to be a bargain—a great buy for the money? (Cheap/Good Value)
